Assam Don Bosco University

About

Designation : Designation
Department : Management
Date of Joining : 2017-08-01
Qualification : MBA(2008)National Institute of Technology Durgapur (NIT Durgapur) – Department of Management Studies (DMS), Durgapur, India Master of Business Administration BBA(2006)North-Eastern Hill University (a Central Government University), Shillong Qualified in the National Eligibility Test (NET) conducted by the University Grants Commission(UGC), New Delhi, India. Certification in Viral Marketing and How to Craft Contagious Content from The Wharton School, University of Pennsylvania (an Ivy League University), USA. Certification in Data Scientist’s Toolbox from Bloomberg School of Public Health, Johns Hopkins University, USA. Certification in Mathematical Biostatistics from Bloomberg School of Public Health, Johns Hopkins University, USA. Certified Associate of Indian Institute of Bankers (CAIIB)*, the flagship Certified Associate programme of the Indian Institute of Banking and Finance (IIBF), Mumbai, India. Junior Associate of Indian Institute of Bankers (JAIIB)**, the flagship Junior Associate programme of the Indian Institute of Banking and Finance (IIBF), Mumbai, India. Certification in SME Finance for Bankers from the Indian Institute of Banking and Finance (IIBF), Mumbai, India. Certification in Trade Finance" from the Indian Institute of Banking and Finance (IIBF), Mumbai, India. Certification in Anti Money Laundering and Know Your Customer (AML and KYC)" from the Indian Institute of Banking and Finance (IIBF), Mumbai, India. Certification in Business English i.e. BEC Vantage" from University of Cambridge, UK.

Experience

Research : - Years

Award / Recognition / Achievement / Professional Membership / Grant

Conference / Workshop / Symposium / Training

1. Participant in Conference - Proceedings of the National Conference on Interdisciplinarity – Theory and Practice (National)
   Organised at National Institute of Technology Meghalaya from 2016-07-22 to 2016-07-23
   
2. Participant in Conference - International Conference on Recent Trends in Engineering Science and Management (ICRTESM 2015), (International)
   Organised at Jnu from 2015-03-15 to 2015-03-15
   

Research and Publication

Journal

1. Sarma, I. and Sarma, A. D., Emergence of Viral Stealth Marketing in Online Social Networks, Spectrum: An International Journal of Humanities and Social Sciences, volume 4, pages 141-147, 2018
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2. Sarma, a.d., Antecedents and Consequences of Reciprocity in Virtual Communities – A Marketing Perspective, JOURNAL OF NEI COUNCIL FOR SOCIAL SCIENCE RESEARCH,, volume 42, pages 101-109, 2018
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3. Sarma, A. D. and Roychoudhury B., Why Consumers Turn into Brand Advocates and Brand Vandals? A Review of the Motivations to Engage in Word of Mouth (WOM) and Electronic Word of Mouth (eWOM) Communication, JOURNAL OF NEI COUNCIL FOR SOCIAL SCIENCE RESEARCH,, volume 42, pages 14-23, 2017
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